Joy Industrial Co., Ltd. (Novatec) 久裕興業科技股份有限公司

Novatec announced its release of the 2016 Wheel Catalog that features changes to the look and feel of their entire line as well as key additions to their collection. They opted for a more muted color combination and subtle graphics on the rim.

“We make wheels that fit on all different types of bikes. We didn’t want any perception of limitation based on color and graphics, so we went back to the basics. We are interested in our wheels complementing a rider’s bike, not over powering it, “stated Jeff Chen, CMO of Novatec. “Our entire line is a bit more muted
and subtle, but still recognizable on the road and/or trails.”

Along with the new look and feel of the wheel line, Novatec announces some key additions to their stable of wheelsets. The addition of disc brake capabilities to specific lines Novatec is now offering a complete line of road disc wheels including the R3, R5, Jetfly and CXD. All of the lines are clincher and tubular, with the exception of Jetfly, which is only available in clincher.

“There’s a massive growing segment of riders who’ve discovered the joys of cyclocross and gravel riding. We listened and developed a line of wheels that will satisfy their new found passion.”

The new road disc wheels jettisons Novatec to the front of the line for cutting edge technology and innovative design. For the entry level rider all the way up to pro, whatever type of riding from cyclocross, to gravel, to road race, Novatec’s complete road line has something for everyone and every situation.